Sorì - Wine Journeys
SERVICES
ART DIRECTION
BRANDING
WEB DESIGN
YEAR
2026
INFO
Sorì, Wine Journeys in the Langhe
PROBLEM
Piedmont produces some of Italy's most celebrated wines, but its wine tourism often feels serious and intimidating. Tours lean toward technical tastings and collector culture, leaving little room for the romance and ease that draw most travelers to Italy in the first place.
SOLUTION
The brand is built around the sun. In Piedmontese dialect, a sorì is a south-facing slope that catches the light first and ripens the finest grapes. The name became the brand's philosophy: seeking out the best light, the best producers, and the most beautiful moments in the region.
